◆ 04 · CRM & Retention

Win the first order. Keep every customer after.

CRM, lifecycle email and SMS, retention and conversion optimisation — so the customers you paid to acquire come back and buy again.

€0 setup€0 monthly feePay only on delivered ordersGDPR compliant
Why it matters

Acquisition is expensive. Retention pays.

Higher lifetime value

Turn first-time buyers into regulars with timely, relevant messages based on what they bought and browsed.

→ More revenue from customers you already paid for

Revenue on autopilot

Automated flows for welcome, abandoned cart, post-purchase and win-back run every day without extra work.

→ Email & SMS become a steady revenue channel

Every visitor counts

Heatmaps, session recordings and A/B tests show where visitors drop off — then we fix it.

→ Higher conversion from the same ad spend
01 · CRM & customer data

One view of every customer

All customer data — orders, emails, support tickets and ad touchpoints — in one profile your whole team can use.

HubSpot
HubSpot
CRM, marketing automation and sales pipelines in one place — ideal for growing teams and B2B.
CRMMarketing HubB2B
Salesforce
Salesforce
Sales Cloud and Marketing Cloud for enterprise brands with complex journeys and large databases.
Sales CloudMarketing CloudEnterprise
02 · Lifecycle email & SMS

The right message at the right moment

Segmented campaigns and automated flows built on your shop data, in your brand design.

Klaviyo
Klaviyo
The leading email and SMS platform for e-commerce, with deep Shopify integration and predictive analytics.
EmailSMSPredictive
Ometria
Ometria
Retail-focused customer marketing for fashion and lifestyle brands, with strong segmentation and AI recommendations.
RetailSegmentation
Brevo
Brevo
European email, SMS and WhatsApp marketing with EU data hosting — great value for growing shops.
EU hostingWhatsApp
Mailchimp
Mailchimp
Easy-to-use newsletters and automations for brands just getting started with email.
Newsletters
03 · Service & conversations

Support that builds loyalty

Fast, personal service across email, chat and WhatsApp — connected to order data and assisted by AI.

Zendesk
Zendesk
Ticketing and help centre with AI answers for order status, returns and FAQs.
Help CenterAI agent
Intercom
Intercom
Live chat and proactive messages on your site to answer questions before they become drop-offs.
Live ChatProactive
WhatsApp Business
WhatsApp Business
Order updates, back-in-stock alerts and personal service in the app your customers use every day.
Business APIOpt-in
04 · Conversion & insight

See what visitors do, then fix what stops them

Analytics, behaviour insight and social proof that turn more of your existing traffic into orders.

Google Analytics 4
Google Analytics 4
Funnel and cohort reports from first visit to repeat purchase.
FunnelsCohorts
Hotjar
Hotjar
Heatmaps, recordings and on-site surveys that show why visitors hesitate.
HeatmapsRecordings
Mixpanel
Mixpanel
Product analytics for retention: which actions predict a second purchase.
Retention
Trustpilot
Trustpilot
Automatic review invitations after delivery — trust signals for your shop and your ads.
ReviewsSocial proof
The customer lifecycle

Six flows that keep customers coming back

The automated journey we build for most online shops — adapted to your products and buying cycle.

01Day 0

Welcome series

Sign-up → brand story, best-sellers and a first-order incentive.

Goal: first order
021–24 h

Browse & cart recovery

Viewed or carted but didn’t buy → reminders by email, SMS or WhatsApp.

Goal: recover lost sales
03After delivery

Post-purchase & reviews

Usage tips, cross-sell suggestions and a review request at the right moment.

Goal: happy customers & reviews
04Day 30–60

Replenishment & cross-sell

Timed to when products run out, with personalised recommendations.

Goal: second order
05Day 90+

Win-back

Lapsed customers get a reason to return before they are lost for good.

Goal: reactivation
06Always on

VIP & loyalty

Your best customers get early access, exclusive offers and personal service.

Goal: lifetime value
How we deliver

From data to repeat revenue

1

Data & flow audit

We check your list health, consent, existing flows and where repeat revenue is being lost.

2

Segment & map the journey

Customers grouped by value and behaviour, with a message plan for each stage.

3

Build flows & tests

On-brand templates, automated flows and A/B tests for subject lines, offers and timing.

4

Optimise monthly

Monthly reviews of flow revenue, deliverability and conversion — and the next tests to run.

What we measure

Loyalty in numbers

Repeat purchase rateCustomer lifetime valueEmail & SMS revenue shareCart recovery rateSite conversion rateReview volume & rating
Better together

Every service feeds the same growth engine

Your shop, your AI workflows, your ads and your CRM share one data layer and one dashboard — so improvements in one area lift all the others.

Ready to turn buyers into regulars?

We audit your CRM and set up the core flows for free. You pay only on delivered orders.

Trusted by
Brands we partner with