Website & Commerce — OpticonvertLabs

Why it matters

A shop is your best salesperson — or your biggest leak

Built to convert

Fast, mobile-first stores with a frictionless checkout. Every page is designed around one job: turning visitors into buyers.

→ More orders from the same traffic

One catalogue, every channel

Your products, prices and stock sync from the shop to Amazon, eBay, Zalando, Otto, Kaufland and TikTok Shop automatically.

→ No overselling, no double work

You own everything

Your domain, your customer data, your code. Hosted securely, GDPR compliant, with tracking in place from day one.

→ No lock-in, full transparency

01 · Shop systems

The right platform for your business

We recommend the system that fits your catalogue, budget and growth plans — not the one we happen to prefer.

Shopify

The fastest way to a professional store. Themes, apps and Shopify Plus checkout customisation for scaling brands.

Shopify PlusThemesApps

WooCommerce

Open-source commerce on WordPress. Maximum flexibility and content power, with no platform transaction fees.

WordPressOpen source

Shopware

Made in Germany and strong in DACH. Ideal for B2B and B2C with complex pricing, multiple languages and storefronts.

B2BDACHMulti-store

Adobe Commerce (Magento)

Enterprise-grade for large catalogues, multiple brands and deep ERP integrations.

EnterpriseERP

BigCommerce

SaaS commerce with headless options — modern frontends with a reliable backend.

HeadlessSaaS

Webflow & WordPress

Brand sites, landing pages and content hubs that load fast and rank well.

Landing pagesSEOCMS

02 · Marketplace storefronts

Be where your customers already shop

We set up seller accounts, brand stores and product feeds, then keep listings, prices and stock in sync with your shop.

Amazon

Seller Central, Brand Store, A+ content and listing optimisation backed by Helium 10 research.

Brand StoreA+ ContentFBA

eBay

Shop setup, listings and promoted listings for a broad European buyer base.

ShopPromoted Listings

Zalando

Partner Program onboarding for fashion, shoes and lifestyle brands across Europe.

FashionEU-wide

OTTO

Germany’s second-largest marketplace, with a loyal, higher-basket audience.

MarketDACH

Kaufland

Fast-growing marketplace in Germany and beyond, with cross-border listings.

Cross-borderDACH

TikTok Shop

Product catalogue, shop tab and affiliate set-up so videos and lives can sell directly.

Shoppable videoAffiliate

03 · Payments & checkout

A checkout people trust

Offer the payment methods your customers expect — including buy now, pay later, which is popular in Germany.

Stripe

Cards, Apple Pay, Google Pay, SEPA and more with one integration.

Apple PaySEPA

PayPal

The payment method many German shoppers reach for first.

PayPal CheckoutPay later

Klarna

Invoice and instalments — lowers the barrier for higher-value baskets.

InvoiceInstalments

04 · Build, hosting & tracking

Fast, secure and measurable

Professional tooling behind the scenes: version-controlled code, global hosting and clean tracking from the first visit.

GitHub

Every change is versioned and reviewed, so nothing breaks unnoticed.

Version control

Netlify

Global hosting for landing pages and custom frontends, with a preview of every change before it goes live.

CDNPreviews

Cloudflare

Speed and protection at the edge: caching, DNS and bot defence.

DNSSecurity

Google Tag Manager

All tracking tags managed in one place, with consent mode for GDPR.

Consent ModeServer-side

Google Analytics 4

E-commerce events from product view to purchase, ready for every ad platform.

GA4E-commerce

How we deliver

From first call to first order

1

Discovery & platform choice

We look at your products, markets and goals and recommend the right shop system.

2

Design & build

Conversion-focused design, product pages, checkout and legal pages for Germany and the EU.

3

Connect everything

Payments, marketplaces, product feeds, tracking and your CRM — tested end to end.

4

Launch & optimise

We go live, watch speed and conversion closely and keep improving.

What we measure

Shop performance, not vanity metrics

Conversion rateCheckout completionAverage order valuePage speed & Core Web VitalsMobile revenue shareListing & feed health

Better together

Every service feeds the same growth engine

Your shop, your AI workflows, your ads and your CRM share one data layer and one dashboard — so improvements in one area lift all the others.

02 AI & Automation AI assistants & workflows that save hours

Explore → 03 Marketing Social, search, marketplaces, programmatic & influencer

Explore → 04 CRM & Retention Lifecycle, retention & conversion

Explore →

Ready for a shop that actually sells?

We build and connect it for free. You pay only on delivered orders.

See Pricing → Back to Home

Shops built to sell. Connected to everything.